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What is ‘Educational Design’?

By firstly understanding how people learn, we can use this knowledge to guide our decisions about the type of learning interventions and strategies that will deliver learning that meets the needs of the learners and the organisation.

Educational design can be applied to any situation requiring ‘Human Performance Improvement’. The Educational Designer is the expert who uses their knowledge of learning principles to identify the most effective, engaging, and cost-effective solution. The Educational Designer starts by analysing the environment, the problem, and the needs to develop clear learning outcomes which inform the structure and content needed in the final solution.


What is the point of Educational Design?

Put simply, educational design makes instructions engaging and effective. Interactive solutions are used to improve learning transfer and achievement of the learning outcomes. The Educational Designer is the expert in understanding good pedagogy and accessing the best technology to support learning.


Educational Design, Instructional Design, or Learning Design?

All these terms are used interchangeably in the industry but there are subtle differences. Learn more here.


What do Educational Designers do?

Let’s start by understanding more about the key job tasks and responsibilities of an Educational Designer.


9 segment circle showing the role of an Educational Designer


An Educational Designer:

  • Intimately understands each step of the ADDIE Model of Educational Design
  • Uses latest research into educational design theories, tools, and resources to develop learning that delivers results
  • Uses best practice in educational psychology to ensure the most suitable teaching methods are used
  • Works collaboratively with subject matter experts (SMEs)
  • Integrates a robust evaluation approach that incorporates feedback and assessment in the learning program
  • Works with a variety of multimedia specialists on bespoke design solutions


A highly experienced Educational Designer demonstrates these skills and qualities:


List of Educational Designer skills


Do you need a formal qualification to become an Educational Designer?

Although a degree is not always necessary to secure a role as an Educational Designer, you do need to demonstrate a relevant level of education and experience.

If you are interested in formal qualifications, your options may include the following online educational design programs.


*Prices as at June 2021.


Diploma of Training Design and Development, $6,500

Graduate Certificate in Education (Innovative Learning Design), $10,000+

Graduate Certificate in eLearning, $17,434


Interested in an alternative to formal education?

The Educational Design Certificate program provides an excellent alternative to costly formal education and provides you with the proven theoretical knowledge and practical experience you’ll need to secure a role as an Educational Designer.


It provides flexibility in where and when you complete it.

Upon signing up, you will get immediate, life-long access to the materials so you can learn at your own pace – smash it out or take your time! The program is available 24/7, so you can complete it where and when you want.


Practice as you learn

To complete the course, you will ‘practice what you preach’ by following the ADDIE Model of Educational Design to create your very own program.


Personalised learning and support

In the Educational Design PLUS program, you’ll have access to one of our Senior Consultants who will provide you with feedback and coaching to help embed your learning. They’ll identify your strengths and areas for improvement and help you develop your skills and knowledge.


Practical tools

The Educational Design Toolkit is a collection of guides and templates for every step in the ADDIE Model of Educational Design. Everything you need to start designing your very own effective and engaging learning programs is provided!


The Educational Design Certificate

Upon completion, you’ll receive the Educational Design Certificate in recognition of achieving competency. Please note this certificate is not accredited.


Are you ready to become an Educational Designer?

Find out more about our educational design programs here.